



The Heritage, Shinsegae Department Store
BTS POP-UP : ARIRANG — Shinsegae Department Store Main Branch
Spot Insight
Context
A pop-up store co-planned by Shinsegae Department Store and HYBE, commemorating the release of BTS's 5th full-length album, 'Arirang.' It runs from March 20th to April 12th at The Heritage Museum on the 4th floor of the Main Branch (approximately 125 pyeong / 413 sqm). This is the only official BTS pop-up among domestic retailers. Visitors can find album sculptures, exhibitions, official merchandise, and official light sticks available for purchase on-site. The pop-up operates on a pre-booking system.
Vibe
Must-try
Snap a photo in front of the large sculpture visualizing the 'Arirang' album title; Purchase collaborative merchandise with the National Museum of Korea Cultural Foundation's MUSEGOODS.
Tip
Pre-booking is essential. Entry is available through the Weverse Spot reservation system. As it operates until April 12th, you can visit both before or after the Goyang concert.
The Heritage, Shinsegae Department Store
42 Namdaemun-ro, Jung District, Seoul, South Korea
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