K-Culture Experience Center with K-POP MV XR Studio | HiKR GROUND K-pop MV XR studio K-culture experience center Jongno Seoul Korea tourism

The very space that turned purple for BTS's Gwanghwamun comeback concert.

Film your own K-POP music video at the 2nd floor XR studio. Chill at the 5th floor lounge with Cheonggyecheon views.

Experience zones (floors 2–4) closed Mondays. 2-min walk from Jonggak Station Exit 5.