If you want to discover the hidden beauty of Korea, come to Insadong! As you wander through its quaint alleys, the unique charm of traditional crafts, art galleries, and Ssamziegil will make you lose all track of time. Even the Starbucks sign is written in Hangeul, and there's a popular hotteok (Korean sweet pancake) stall with a long line.

Every Saturday and Sunday, it transforms into a car-free street, offering various street performances for an even livelier atmosphere. What starts as a simple stroll often turns into a two-hour adventure in this neighborhood before you even realize it.