Even in the dead of winter, foreign fans linger outside this building. Hoping a member might appear, they stand and wait in front of YG's new building – that's the familiar sight of BLINKs in Hapjeong.

The SameE, located across the street, is the official goods shop YG opened right in front of its new building for fans. The location itself feels like a special part of the fan service.

It sells official merchandise (MD) for YG artists such as BLACKPINK, BABYMONSTER, BIGBANG, and TREASURE. During artist anniversaries or comeback seasons, it hosts various pop-ups, including photo history exhibitions and limited-edition event goods.

You'll lose track of time picking out goods amidst the artist posters that completely cover the stairwell walls. On cold days, warming up inside the building while gazing at the new YG building through the glass is another popular routine among fans in Hapjeong.