Released on September 1, 2025, NCT WISH's 3rd mini-album 'COLOR' is an album that encapsulates the bold declaration, "We will paint the world in our own colors." The music video for the title track features the six members traversing various parts of the city, delivering dynamic performances. At the 0:49 mark, the exterior wall of the YIPD Pictures building in Munbal-dong, Paju, appears as a background.

The neat and modern exterior of the building, characteristic of Paju Book City, seems to have been chosen because it perfectly matched the MV's vivid color concept. Given that the MV was filmed against the backdrop of actual Paju streets and buildings without elaborate sets, this location has also earned a spot on fans' 'pilgrimage' lists, often prompting reactions like, "Was this really in Korea?"